Using packaging stereotypes to encourage people to eat more fruits & vegetables

The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

Daizi Zheng

Tags: food, packaging, visual language