A bag stuck in a tree is merely a bag in the wrong context.

It is a common occurrence in an urban environment but one that is often overlooked and unappreciated. To see it blowing gracefully in the breeze, filled with the warm glow of the sun can be quite mesmerising.

I wanted to capture this moment in its entirety by suspending the branches in space, so it appears to float, completely detached and isolated from its surroundings.

The branches have been rendered in a stylised, almost abstract form to exaggerate the re-contextualisation of the object itself and the colour selections help to push this further.

The use of a real plastic bag as the diffuser creates a stark contrast with the finely crafted branches that display it, and enables the mood of the light to be altered by either crumpling the bag up or replacing it with one in a different colour or graphic.

Ed Vince

Tags: context, environment, lighting, poetic