A series of guerrilla street signs with personal message specific to their site.
‘Notice Me’ uses the london transport aesthetic, designed by Jock Kinneir and Margaret Calvert. In a visually hectic place like London, where graffiti and street art can be too easily lumped into an ignorable and pesky visual attack, ‘Notice Me’ blends into the city-scape to evade detection, but have maximum automatic readership.
They speak in a caring, loving, surreal and overall positive way, but in the colors of the authority. Although at child height (mostly) they are also for the parents who may notice that their children are being targeted, hopefully sparking a mixed emotion.
The signs attempt to plant a seed in peoples’ minds, that might grow with the other thoughts throughout the day. Design for every day life. The most personal design in the most plublic of ways.