Stereotype

Daizi Zheng — Sat, 05 Sep 2009 22:02:48 +0000

The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.

According to the World Health Organization (WHO), unhealthy diet is amongst one of the leading causes of the major non-communicable diseases. Can design encourage people to rethink their relationship with healthy food to gain a balanced diet?

Restless

Joss Debae — Wed, 19 Sep 2007 23:12:46 +0000

RestLess is a range of pub packaging, which intentionally affords to be misused. The range consists of the ultimate label peeling beer bottle that rewards the user with a perforated shrink sleeve after they seductively undress the torn extruded mesh sleeving. A coaster that can be infinitely folded, an extra long perforated matchbook; so more cardboard can be satisfyingly torn than necessary, and giant blister packaging for peanuts which mimics the act of popping bubble wrap.

The focus is on the packaging, and what people subconsciously do with it in everyday life. There is no branding; the sole focus is to simply provide the user with more to fiddle with, creating new narratives and experiences.

KithKin Presents » packaging

Stereotype

Restless